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> Bobbie vs. Nara Organics: Fact Checking

Bobbie vs. Nara Organics: Fact Checking

Last Updated April 17, 2026 · Nara Organics

In September 2025, Bobbie published an article comparing their organic whole milk-based formula to Nara Organics.

While it’s common for brands to withhold information when making brand comparisons, we believe families should be given all relevant information so they can make the best decisions for their babies.

So here’s the whole story, reviewed by our science team for accuracy. Let us know if you have questions! We’re always here at hello@nara.com.

1. Ingredients & Nutrition

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

  • Nara does offer EU-levels of DHA and ARA (we also add choline and inositol for brain development)
  • We never add palm oil, soy, corn syrup solids, or GMO ingredients

❌ What they missed

  • Bobbie mentions that they are inspired by European standards, but they don’t mention that Nara is****European made. Because Nara is made in the EU, we meet EU food safety standards — some of the strictest in the world.
  • Nara doesn't just build on whole milk, we’re the first USDA organic formula to use 100% whole milk — no skim. (Bobbie has two variations of its organic whole milk formula, one with a mix of whole and skim milk and one that organic whole milk as the second ingredient and has no skim.)
  • Nara is designed to be easy on tummies. Unlike Bobbie, Nara adds organic galacto-oligosaccharides (GOS) to our formula, which acts as a prebiotic to help support digestion and soft poops.
  • Bobbie does not include prebiotics. They have stated that organic HMO prebiotics are not available, but we’re happy to share that organic GOS contains 3 HMOs also found in breastmilk: 3’-GL, 4’-GL and 6’-GL.
  • Nara is modeled after breastmilk (as are all infant formulas – that’s their job!). The protein in Nara is patterned after mature breastmilk and contains a 60:40 whey to casein ratio supporting easy digestion and nutrient absorption. Nara's fat composition gets closer to breastmilk because we use higher amounts of milk fat.
  • There are significant differences between the two formulations: Nara Organics formula has the highest whole milk content, more milk fat, and organic GOS, which includes three HMOs that are present in breastmilk.

2. Certifications

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

  • Nara is USDA Organic and FDA registered, meeting all FDA requirements for infant formula
  • Our formula has received the Purity Award from the Clean Label Project

❌ What they missed

  • Nara has also been awarded the Pesticide Free certification from the Clean Label Project

  • Every batch of Nara Organics is extensively tested for heavy metals and other contaminants by an external ISO certified lab. Because Nara is made in Germany, our formula is required to be tested for heavy metals that are regulated by the EU but do not have maximum limits in the U.S. [See our testing data](/content/pages/testing "Nara Organics is tested to EU standards | See our testing data"/index.html) →

  • Nara has performed voluntary SRC and C. perfringens testing from our very first batch of formula — not as a recent addition to testing. [Learn about our quality standards](/content/pages/quality-safety "Nara Organics safety and quality standards"/index.html) →

3. Manufacturing and Sourcing

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

  • Correct, Nara is manufactured in Germany to strict quality standards

❌ What they missed

  • Nara is an FDA registered formula that is safely and securely shipped to our U.S. distribution centers, then shipped to your home. Our customers do not experience delays, tariffs, or customs.
  • This comparison feels misleading, as this situation doesn’t apply to Nara Organics. The drawbacks mentioned are typically associated with ordering unregulated formula directly from Europe, not with purchasing Nara Organics.

4. Pricing and size

Content outlined in red is from Bobbie’s article published on September 5, 2025

❌ What they missed

  • Subscription cans are $40.50/can, not $45/can
  • Subscribers always get 10% off every month and free shipping
  • Update: Nara is now available at Target stores nationwide

5. Ingredient Quality & Sourcing

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

  • Nara Organics is USDA Organic, non-GMO, free from soy and corn syrup (we’re also free from skim milk, palm oil, maltodextrin, and GMO ingredients)

❌ What they missed

6. Nutrition and Health Considerations

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

  • Nara is modeled after breastmilk (like all formulas)
  • Nara is designed to be easy on tummies with our 60:40 whey to casein ratio, alongside organic prebiotics to support soft poops
  • Nara is new to the market, however, we have already received over 600+ 5-star reviews from happy parents (and babies). Hear what parents are saying about Nara.

❌ What they missed

  • Nara’s unique recipe was developed with scientists and pediatricians over the course of 7 years
  • Nara Organics has gone through a rigorous FDA review process. In order to be FDA registered, we conducted a double-blind clinical trial spanning 12+ months that showed our formula is safe, supports healthy growth, and is well tolerated by babies.
  • Nara is the only organic whole milk formula in the U.S. that has been clinically studied. Bobbie’s whole milk formulas rely on previously conducted clinical studies of a skim milk formula.
  • Nara submitted its own safety assessment to the FDA in order to use the highest amount of whole milk (and therefore highest amount of milk fat) in a U.S. formula.

7. Taste, Mixing, and Acceptance

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

  • Parents are very happy with how Nara mixes, often noting no residue and little no foam, with a smooth texture
  • The smell and taste of Nara are commonly praised by parents (and babies)
  • Read 5-star reviews from 600+ parents

8. Parent Feedback and Reviews

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

9. Availability and Ordering

Content outlined in red is from Bobbie’s article published on September 5, 2025

✅ What they got right

  • Today, Nara is available on our website for one-time and subscription orders
  • You always get 10% off and free shipping when you subscribe

❌ What they missed (but couldn't know)

Choosing a formula? Have questions?

Your pediatrician is a great resource for you and your baby. The Nara medical team is also here to answer your questions at hello@nara.com.

Disclaimer

The information on our website and in this blog is for informational purposes only. It is not intended to be medical advice or to substitute for the advice of your healthcare professionals. If you have questions about feeding your baby, your pediatrician is your best resource. They can help you understand the nutritional needs of your growing baby and guide you toward the best feeding choices for your family.

Organic Whole Milk \ \ Infant Formula

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